The way we work and what we expect from our workplaces has changed dramatically.

Workplace culture and talent attraction are now front-of-mind for everyone from HR leaders to CEOs across the LinkedIn business community.

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By humorously calling out workplace problems that feel almost prehistoric, JLL took an unconventional approach to land a clear provocation: Don’t go back to workplaces that don’t work for you. In doing so, the campaign humanised JLL’s innovative solutions, showing how better-designed workplaces can truly improve productivity, wellbeing, and the way people experience work.