top of page
GREAT PARENTING
DOESN'T NEED PERFECTION

(GREAT EASTERN)

Being a parent is tough. Being an Asian parent is even tougher because we hold ourselves to unrealistic standards. We put immense pressure on ourselves to not make any mistake – whether it comes to our kid’s diet or their TV time.

 

So to help parents #ReachforGreat, we created a video with this very message to remind parents that Great parenting doesn’t need perfection, it just needs a little help.

Effie Awards Singapore (Insurance), Finalist 

 

Year: 2024
Client: Great Eastern

Agency: BLKJ Havas
Creative Director: Joji Jacob

Associate Creative Director: Marcos Becker

Creative Group Head: Anette Lok
Senior Copywriter: Vanessa Han

Art Director: Jessica Chow

Account Director: Avril Lim

Account Manager: Eunice Ho

Producer: Deborah Chia

Production House: Cutscene

© VANHAN 2026.

© VANHAN 2026.

bottom of page