GREAT PARENTING
DOESN'T NEED PERFECTION
(GREAT EASTERN)
Being a parent is tough. Being an Asian parent is even tougher because we hold ourselves to unrealistic standards. We put immense pressure on ourselves to not make any mistake – whether it comes to our kid’s diet or their TV time.
So to help parents #ReachforGreat, we created a video with this very message to remind parents that Great parenting doesn’t need perfection, it just needs a little help.
Effie Awards Singapore (Insurance), Finalist
Year: 2024
Client: Great Eastern
Agency: BLKJ Havas
Creative Director: Joji Jacob
Associate Creative Director: Marcos Becker
Creative Group Head: Anette Lok
Senior Copywriter: Vanessa Han
Art Director: Jessica Chow
Account Director: Avril Lim
Account Manager: Eunice Ho
Producer: Deborah Chia
Production House: Cutscene
© VANHAN 2026.