HUAWEI launched the P30 Series, its most powerful phone yet, featuring a breakthrough 30x zoom that lets you see and capture the world in entirely new ways.

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When competitors took the fight to social media, we responded by showing the power in our hands. At the same time, superhero films with post credit scenes were dominating pop culture. Knowing fans would stay till the very end, we spotted our moment.

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HUAWEI Galaxy Endgame became Singapore’s first post credit advertisement. With just $13,000 in media spend, it reached 61 million people worldwide. To launch a phone that rewrote the rules of photography, we rewrote the rules of advertising too.