I guess you can say that Gardens by the Bay was quite a blooming experience for me.

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Because first of all, it was my first win in an agency. Second of all, I tried my hands on everything. From crafting a story for each floral exhibition, to the taglines, to integrating the ideas with media and even created a way-finding tool within the garden. Budddd, it was also truly satisfying.

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For 2020, Gardens by the Bay wants to share the Flower Tales. Each floral exhibition is tied to a story that we had to bring to life.